Photo by Rowen Smith on Unsplash The Evolution of Jake. State Farm commercial Jake. Kevin Miles is an actor, known for Lap Dance (2014), S.W.A.T. “As we look ahead, we’re excited about the possibilities, the potential to develop an organization with even broader experiences and perspectives, and the rewards and improved business outcomes we believe are associated with inclusive and diverse organizations.”. However, in 2020 the ad was aired during the league ones again, but this time the world witnessed a different Jake in the State Farm commercial. Rocketed to fame for his appearances as Jake from State Farm in a series of viral commercials for the insurance company. Lowsley said. Another spot, “Not the One,” broke Feb. A new spot features NBA All-Star Chris Paul, Jake from State Farm -- and new to the State Farm roster,  actor Alfonso Ribeiro. Extensive consumer research informed the campaign idea, modernizing the The “new” Jake is actor Kevin Mimms. As a result, people of color are increasingly being featured in insurance advertisements,” Derede McAlpin, a crisis management expert and chair of the litigation and diversity & inclusion practice groups at LEVICK, a public relations firm, acknowledged of changes made so far. About State Farm Insurance: State Farm Insurance is a large group of insurance and financial services companies operating mainly in the United States. Here is what happened to Jake from the older version of the advertisement. As quoted in a popular website, the assistant Vice-president of Marketing from State Farm, Patti Morris stated that the original Jake was great at delivering the signature like ‘Uh…Khakis’. Free to qualified media, marketing and advertising professionals. [Related Story: Taking Bigger, Broader Steps Toward Diversity]. “At the end of the day, consumers want to see themselves in insurance storylines and ads.”. State Farm introduced a new Jake in a Super Bowl pregame spot. (2017) and Innocent (2010). He even tweets jokes linking himself to the company throughout his college football career, like this hilarious photograph from 2017. He is also known as Jake, from State Farm. Some P/C Groups Are Planning Gatherings, With an Asterisk, Life Insurance Next for Lemonade: Auto on the Horizon, Racism in Insurance: How Things Can Change, ESG in Insurance Underwriting: European Insurers Lead the Way, Carriers Will Gain Plenty in 2021 by Tackling Their Tech Challenges, Insurance Commissioner’s Perspective: Innovation as a Driver for Change, Why Auto Insurance Companies Should Drop Credit Score, Conservative Culture Stymies Efforts to Diversify Insurer Executive Leadership, Corporate Diversity Pledges: U.S. Numbers scroll showing driving score and savings. He added Nationwide tries to “lead with cultural insights versus just representation or language.” As well, the insurer partners in the community with diverse organizations, doing business with diverse vendors and nurturing a diverse workforce. I live near Chicago and I am new to the ab/dl world. “He demonstrates the helpfulness, the Unofficial merchandise was also generated from the Jake at State Farm success, including t-shirts, mousepads, and more. He can be any race or gender.”, The actor who has the job now responded to an open casting call. He represents who we are as a company—a helpful humanization of what a good neighbor should be. 6 6. After meeting Jake, a new face of State Farm who appeared during the company’s Super Bowl pregame spot, consumers might be wondering where the brand is headed next.. Now, the wondering is over, and it was hilariously worth the wait. After six… The ad gained so much popularity that the insurance company decided to recreate the advert. Beyond the Odom Jr. adds, Nationwide’s diversity-focused national campaigns have included “Goals,” a spot highlighting Nationwide’s sponsorship of the Walter Payton NFL Man of the Year Award, and “Dome,” a spot featuring guest celebrity Sage Steele. MacKenzie also noted the insurer’s “Building a Legacy” spot, based on Hispanic small business owners’ insights, and she said it did well in both digital and social media. The original The alleged assailant, Campbell’s wife, Mary, has been taken into police custody. He has appeared in numerous other commercials for companies such as Coors Light, Panera Bread, Henry's Hard Sparkling Water, T-Mobile, Hyundai, McDonald's, eBay, Taco Bell, and Bose. “He did great at delivering his famous line, ‘Uh…khakis.’ However, this expanded role is very demanding and is Follow My instagram @itsjamesdude Hope You Enjoyed If You Did Please Like, Comment, And Subscribe I Love You All Stay Virtual PEACE Chubb's Q4 Net Income Jumped Partially From Commercial P/C Rate Hikes “Embracing diversity and inclusion should be … At State Farm, there’s a little bit of Jake in all of us.”. Competition for State Farm includes GEICO, Progressive, Allstate, USAA, The General and the other brands in … “Odom Jr. struck the right tone and fit for our brand and had strong appeal that translated into our advertising performance.,” she said. Justin Campbell, the actor who played the husband in the infamous “Jake From State Farm/State of Unrest” State Farm commercials, has reportedly been murdered in his home in Los Angeles. He currently resides in Illinois, United States. Lowsley said The Hanover has also given development and awareness training on unconscious bias to all of its employees, with a focus on ensuring “foundational context and knowledge, as well as inclusive leadership workshops for all managers.”, The Hanover has also taken steps to diversify its recruiting and hiring practices. The commercial was a one off, and they cast him internally. “After an open casting process, we landed on actor Kevin Mimms.”. The NFL kicks off tonight, and that brings a whole slew of new NFL commercials. State Farm is launching creative that re-envisions how the brand will present itself going forward. Chubb's Q4 Net Income Jumped Partially From Commercial P/C Rate Hikes “Embracing diversity and inclusion should be … Creative featuring Paul debuted during this past NBA All-Star Weekend. The new “Jake” is called Kevin Mimms, and he has inadvertently stirred up a lot of controversy for replacing the original actor. State Farm’s sly update of its “Jake from State Farm” campaign is one of a number of property/casualty insurers’ advertising campaigns that increasingly acknowledge diversity in the world around them—and in the customers they hope to reach. “State He even tweets jokes linking himself to the company throughout his college football career, like this hilarious photograph from 2017. Posted by 1 month ago. 13 Aug 2020 "Jake from State Farm" returned to television in February, but with an unexpected twist. (Image) Jake from State Farm holds up a smartphone with the State Farm Drive Safe & Save app displayed. Jake from State Farm opens the driver door of the car and steps out of the car. used in creative. The iconic white character is now a younger Black man. He did great delivering his famous line, “uh…khakis.” However, this expanded role is very demanding and is best filled by an actor,” she said. Also in the mix: The Hanover is using added market analytics to better learn where it can tap into new talent pools in various geographic locations. Mike Johnson Met Jake from State Farm and it Was as Great as You Would Imagine. Paul is a professional basketball player for the NBA and a competitive ambassador for … iconic brand attributes and assets in State Farm’s storytelling, according to the company. Extra! You may have caught a glimpse of him during the Big Game pregame show. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. State Farm is a living, breathing embodiment of a good neighbor,” says Patty Morris, State Farm assistant vice president of marketing and brand. Justin Campbell, the actor who played the husband in the infamous “Jake From State Farm/State of Unrest” State Farm commercials, has reportedly been murdered in his home in Los Angeles. These efforts have been ongoing in recent years, though they stand out during a spring and summer where Americans have protested and rioted for equality and against police brutality. However, the role of Jake has been expanded and has become very demanding. Launching tomorrow, State Farm’s new multi-year campaign, Like a Good Neighbor, re-envisions how the brand will present itself. It may have started as a joke but Jake Fromm is now being paid to represent State Farm. friendliness, and the care every State Farm agent and employee aspires to provide with every interaction. It may have started as a joke but Jake Fromm is now being paid to represent State Farm. Progressive has its Motaur campaign, with a half-man/half-motorcycle character played by a Black actor, while Travelers has hit diversity notes by featuring Black families in more traditional advertising campaigns. “Creatively, the goal was to showcase multicultural talent within our national advertising campaign to help represent and celebrate diversity,” MacKenzie said. State Farm Launches Campaign Featuring New Jake - 02/19/2020 "Jake from State Farm is a living, breathing embodiment of a good neighbor," State Farm's Patty Morris tells "Marketing Daily." Jake from State Farm refers to an insurance agent featured in a commercial during the “Get to a Better State” campaign for the American insurance company State Farm. State Farm Launches Campaign Featuring New Jake by Tanya Gazdik , February 18, 2020 Battle. In State Farm’s 2020 take on the nine-year-old spot, the same couple is having the exact same argument, but this time, there’s a new Jake in the mix. Earlier this year, Nationwide also partnered with award-winning Mexican chef Pati Jinich in the launch of a social media homeowners campaign. Research and Analysis Not Found Elsewhere - Exclusive content from researchers think tanks, industry experts and respected analysts. Activists Seek Proof of Action, AIG Loses Four Black Executives, Including Two Diversity Officers, State Farm Makes an Acquisition for the First Time, COVID-19 Moves Global Festival Promoting Insurance Diversity Online, Taking Bigger, Broader Steps Toward Diversity, Extra! What happened to the original Jake from Star Farm? Jake isn’t a call center rep or an agent or a claims rep. (Speaker: Jake from State Farm) There is one more thing. Rocketed to fame for his appearances as Jake from State Farm in a series of viral commercials for the insurance company. Jake is actually an employee at State Farm, Morris says. The remade version of the commercial … As well, The Hanover linked up with the group CEO Action for Diversity and Inclusion and signed its CEO pledge, “committing to advance diversity and inclusion in our own company and in business in general.”, In addition, The Hanover teamed up with MAKERS, a program that accelerates equality in the marketplace. High-Profile Peers - Interviews with thought leaders in the global and U.S. insurance industry. Thanks for watching the video!! As a result, the campaign spotlights a new Jake from State Farm and continues the “Like a good State Farm and Nationwide explained to Carrier Management steps they’ve taken regarding diversity and advertising and how those approaches fit as part of their broader philosophy on the issue. He will always be one of the best State Farm Commercial actors ever. There, he's generously offered up steaks from the hipster-y Maya. “We want every associate’s voice to be heard, valued and respected,” Jones said. According to Jones, Nationwide’s efforts have drawn notice, including being named a top company for diversity by Black Enterprise, Latina Style and Fortune. Jake Stone was born in Illinois, United States on Saturday, August 10, 1985. Beyond State Farm’s ad, they include Allstate’s commercials with “24” actor Dennis Haysbert; rapper Snoop Dogg and former NBA great Shaquille O’Neal promoting The General Insurance; and actor Leslie Odom Jr., famous for his role in Broadway’s “Hamilton” musical, performing in Nationwide television ads. Thank you! Ad Meter 2020: We finally find out what State Farm agents are wearing. The NBA will also continue to be When Jake tries to explain that there is no such rate and State Farm just has great prices, Rodgers is unconvinced and promises it can be their little secret. CM Digital Edition Published. According to Ramon Jones, Nationwide’s chief marketing officer, these types of campaigns are important in a more diverse world. Jul 1, 2020 Question: A century ago, when Central Illinois and the rest of America was under wraps because of the Great Pandemic Spanish Flu of 1919, so m… Local News Please tell us what we can do to improve this article. The character of Jake from State Farm spawned his own page on the State Farm website, called Jake’s Place, which expanded into an @JakeStateFarm Twitter account, which had over 40,000 followers by April 2017. "Uh, kakis," Jake … In this ad, a … “The original Jake was actually an employee. “The original Jake is still with us as an employee at State Farm but has retired his khakis and passed them on to the new Jake,” she noted. Jake Willock, a 31-year-old technical analyst from Pontiac, Ill., can't speak for all the Jakes from State Farm but he does have some advice for anyone named Alex who happens to work at Target. “The initial “Songs For All Your Sides” creative starring Odom Jr. was very well received—so much so that we did a second production shoot with him and featured him in three commercials altogether.”. When Jake from State Farm approaches Chris Paul washing his car, Paul immediately realizes this means he’s likely in a commercial. We see him helping out NBA All-Star Chris Paul with a fake Chris Paul who decides to take up basketball in his house. (Image) Jake from State Farm holds up a smartphone with the State Farm Drive Safe & Save app displayed. State Farm Serena Savings commercial is the new 2020 TV commercial ad of State Farm. That spot was the … The iconic white character is now a younger Black man. Jake, From State Farm / State of Unrest Description: This commercial, running nationwide since 2011 is one of State Farm’s most-viewed TV commercials, airing almost 16,000 times as of early 2014. He tells her: “It’s Jake from State Farm.” She doesn’t buy it, asks angrily who the other person is, grabs the phone and speaks. 2. October 29, 2020 • rose ceremony ready. The old Jake from state farm (2011) vs. the new from State Farm (2020). The new Jake, however, is a professional actor. We have updated our privacy policy to be more clear and meet the new requirements of the GDPR. Last year, State Farm ran a spot that introduced a new version of brand spokesman Jake in the pre-show before the Super Bowl. 13 Aug 2020 "Jake from State Farm" returned to television in February, but with an unexpected twist. (Speaker: Female spy/agent) Ah, Jake from State Farm. https://www.gossipcop.com/jake-from-state-farm-actor-re-cast/2560114 Jake from State Farm is officially back. The original Jake debuted in a genuinely funny 2011 State Farm commercial. Battle. State Farm try to promote their products through Kevin Mimms State Farm Serena Savings TV advertisement.   Forgot? Of course, everyone gets those great rates. Chris Paul. The commercial features a wife accusing a husband of cheating as he makes a phone call to the insurance agent, Jake. Check the links below and support my channel by dropping a like, comment, and subscribe! We’re very proud of those efforts.”. “The Jake character embodies all of us at State Farm. Answer: Nope and nope. “While we’ve made good progress, we fully recognize we still have a lot of opportunity,” Lowsley said. We also strive to be part of the solution by supporting social justice initiatives. Numbers scroll showing driving score and savings. The spot features Jake from State Farm (played by Kevin Mimms) receiving an unexpected “order” from Parker, a pizza delivery person who wants to thank him for having helped her save money on her insurance and, in order to do that, has devised a promo for him. — Jake from State Farm (@JakeStateFarm) February 2, 2020 Jake Fromm isn’t the new Jake from State Farm, but I suspect he may be in a commercial to add confusion. In another State Farm adventure, Jake stops into Longhorn Meat Market. He transcends job titles. “Today’s consumers want to feel included and supported beyond seeing representation in advertising,” Jones said. In light of the Black Lives Matter movement pushing for the dismantling of systemic racism, companies will also be asked to demonstrate greater action well beyond advertising campaigns, said one observer who acknowledges progress made so far. Well, the new guy is Kevin Mimms. State Farm Surprising Commercial commercial is the new 2020 TV commercial ad of State Farm. The Hanover, a smaller, regional carrier based in Massachusetts, relies more on social media rather than traditional advertising, though the insurer said it has made numerous efforts to diversify its employment and recruitment efforts. State Farm Serena Savings commercial is the new 2020 TV commercial ad of State Farm. Insurers say they are taking these steps, and approaching their internal operations, in ways designed to reach out to a multicultural society. Contact … The 2020 version of "State of Unrest" commercial advert … “The original Jake was actually an employee. Jake from State Farm is officially back. At the same time, the insurer has an active social media strategy by which it communicates a commitment to diversity. From that point, State Farm’s commercial cemented the slogan in the mind of a high school kid from Warner Robins, Georgia named Jake Fromm. She said the campaign was well received. 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Published: August 3, 2020, 11:42 am Updated: August 18, 2020, 4:05 pm Tags: Clear the Shelters , Montgomery County Animal Shelter Jake from State Farm (Montgomery County Animal Shelter) Fromm made his Twitter name “JakefromStateFromm” and it stuck. Bel-Air," to the mix since he has an “undeniable energy and distinct charisma, that has cemented him as an iconic and recognizable actor in pop culture,” Morris says. Farm knew his performance would fit seamlessly into the brand narrative and ‘The New Chris Paul’ character.”. Kevin Miles, Actor: Lap Dance. The “new” Jake is actor Kevin Mimms. https://www.carriermanagement.com/features/2020/08/13/209822.htm Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. The General, owned by American Family, could not be reached. Password   Jake Stone (born August 10, 1985) is famous for being tv actor. News for the P/C Insurance C-Suite - Focused reporting from reliable sources and experienced financial journalists. Jake Fromm does sound quite like Jake from State Farm after all. 15 and is an example of how consumers will see Jake From State Farm in culturally relevant moments throughout the campaign, from The Marketing Arm. Jake from State Farm is a crux of television commercials. The new campaign starts with the original advertisement, where a middle-aged, mildly overweight white male is in his living room, wearing pajamas in the dark at 3 a.m., answering questions over the telephone. Morss-Fischer added that State Farm also focuses on making the company itself a more diverse place. As well, the insurer has received recognition for its efforts to promote equality for women and the LGBTQ community among its employees. 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