“I wasn’t much of a student,” he laughs. Oki Sato, the self-proclaimed spinning-top of Nendo, sees design as a means to engage in a form of dance with our endless human curiosities. Personifying the interactions between the various components allows them to be understood at a glance. Sato’s thinking still comes in cartoon form. It wasn’t that he was lazy – anything but. Copyright © The Economist Newspaper Limited 2020. OPPO, a leading smart device company, has tapped renowned japanese design studio nendo to explore the possibilities of the future of design. Sato submitted exaggerated portraits of local celebrities to magazines and to a prime-time TV show called “Waratte Iitomo”, which ran a caricature competition. The pandemic has cost the company a significant amount of revenue, leading to a reduction in jobs. Years later, after moving back to Japan, he became so good at Puyo Puyo, a Tetris-like game but with cute jelly-blobs instead of blocks, that he became Tokyo’s regional champion. In 2016 Dezeen, a British architecture and design website, anointed him the world’s most popular designer. For years, he relied on handmade prototypes, which he would have shipped to wherever he was in the world so he could carry on working on them. If he had only two or three clients, he says, he’d never stop fretting over them. In 2002 he founded nendo design studio. Located in a quiet residential area of Tokyo, Japan, the Stairway House is the latest project of Oki Sato for his friend and former business partner Akihiro Ito.The two met in school and have been friends ever since and partners ever since Sato established his design studio in 1997. But as costs have fallen, the devices have come to play an integral role in Sato’s work. Cons. Sato’s originality, even when it came at the expense of practicality, attracted the attention of luminaries from the world of Italian design, such as Giulio Cappellini and the late furniture designer Maddelena de Padova. What’s unusual about Sato is how he has married that with what Andresen labels Nendo’s “Japanese perfectionism”, all without sacrificing fun for formality. All rights reserved. The weight is illustrated with a dumpy little figure sitting on the floor with its tiny feet splayed out, the spring is a mightily extending stick figure, and the clasp stands beneath the pen with its arm raised to hold the nib steady. Haruka Sato Mentorship with Dice Tsutsumi at Tonko House, Inc. San Jose, California 500+ connections Phone: (408) 295-4500. Sitting in one of the meeting rooms in his studio in Tokyo, which overlooks the crown prince’s leafy estate, he plucks a pen off the table. OUR Instagram Japan buying trips Find your dream koi today! Sato’s Hareu is both furniture and lamp, a fusion that he is far from being the first to explore, witness Carlo Forcolini’s Apocalypse Now table for Alais from 1983. He grew up on video games and anime. Rather than studying, he spent his time drawing caricatures for pocket money. Amazing tosai koi in showa, ginrin showa, ginrin shiro, ochiba, beni kumonryu, kumonryu, doitsu kohaku, doitsu sanke, kujaku, mukashi ogon, karashigoi, JPD NorthCal Authorized Dealer Genki koi ha. His popularity is based on playfulness. “We couldn’t do nearly as many projects without it,” he says. He has designed public parks, museum spaces and, most recently, the interior of the next-generation trains for the TGV, France’s high-speed rail network. They look like lovers on a date. “I had always felt it necessary to have a clear goal in mind when designing,” says Sato. The sheer diversity of the designs, things I’d never even imagined, left a great impression on me. upcoming event on Saturday, Sept. 15th, 2018. His passion for design and its limitlessness is uninhibited and childlike in the most remarkable of ways. O ki Sato … As Oki Sato … There wasn’t any sense of limits or genres. With technology being our way of life these days, it’s no surprise that designers use it as well to make their work lives easier. At the Triennale Design Museum in Milan, where the bowls were first shown in 2012, Sato positioned dozens of them in front of an oscillating fan, creating a pulsating tableau like a tabletop coral reef. When Christian Andresen, head of design at Fritz Hansen, a Danish firm, first approached Sato about designing a chair, Sato was unsure. nendo is a design studio founded by oki sato, with offices in both tokyo and milan. 1843 magazine Mar 1st 2019 edition. Nendo’s Oki Sato tells AD PRO why gravity was his true collaborator for this new exhibition, on view now through Salone del Mobile. Not any specific product, but rather the realisation of just how broad a field design could be.”. From Philadelphia Museum of Art, Oki Sato, Cabbage Chair (2008), Resin impregnated paper The market for contemporary fine design — works that blur the line between the artistic and the decorative — is expanding at a rapid clip. A play on the Japanese pronunciation of “thinking”, the footstools, tables and shelves can’t actually be used; their angles are carefully cut so that they appear to be submerged within the floor. When a client commissions him, he tries to make something “they themselves don’t even realise they want…There’s an element of surprise. “A good design”, Sato says, “is anything you can explain to your mother over the telephone.” It’s an idea as amusingly minimalist as his work. 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